The goal was to create an identity and communication materials for a fictional global initiative geared towards giving (based on the real-world event #GivingTuesday). Through group brainstorming, we decided to rename this movement “#GoGive”, with the option of creating our own unique concept and tagline.
The tagline We’re all neighbors encourages people to treat everyone in the world as their own neighbors. The hashtag symbol becomes a bird's eye view of a neighborhood, and by showing the symbol in different unique typefaces, it reflects the diversity of backgrounds and cultures of different communities coming together.